Is your business using Google Ads? This is an advertising system that has become an essential tool for business and it has transformed marketing in recent years. In other words, it is a platform that you must be utilising to your advantage and it is time you took Google Ads seriously.
Google Ads is known as a pay per click (PPC) form of advertising. This is a very effective and direct form of marketing that will give your brand the exposure it needs, as well as generate more revenue and bring more traffic to your website. The idea is that when people search online and type in certain keywords into Google, this will trigger your paid advertisement to pop up next to the Google search results. This way it appeals to potential customers and those that are more likely to be interested in the products and services that you offer. From here, customers can click on your advertisement and visit your website to find out more.
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It is a simple concept, right? Google Ads is proving that it can make businesses more successful. The great thing about a Google Ads campaign is that it can work faster than other traditional types of SEO in driving more traffic to your website. In this way, it can generate more leads and traffic at a quicker rate that will see conversions. While we are not saying you should only choose Google Ads when it comes to marketing and no other types of SEO, what we are saying is that you will see faster results in a shorter period of time, which means it is worth the investment. Plus, Google Ads is cost effective in the way that it operates. This means that you will only pay for the service when a customer clicks on your advertisement and visits your website.
You can customise your Google Ads campaigns any way that you like and that will be beneficial to your business. For example, you can target certain locations to see your advertisement, whether that is a certain city or even an entire country. In addition, you can target mobile users and specific hours of the day. These are all elements you can use to advertise your business and make your products or services more appealing to customers. It is not just a guessing game.
Google Ads also lets you see how well your advertisements are doing and monitor the results of your campaigns. For example, you can see the number of clicks you are getting on your advertisements, which means you can measure your return on investment. In this way, you can see clearly what your efforts are achieving.
Of course, having Google Ads is no good if you do not know how to use it properly. It sounds simple to use Google Ads, but it can actually be more complicated than you would think. That is why it pays to have a marketing company manage your Google Ads for you.
At Azuri, we are an experienced marketing agency that can make sure your brand gets the exposure it deserves. We can manage Google Ads campaigns for you to make sure they are achieving what they should.
This includes regular fine tuning the use of appropriate keywords that will suit your business and analysing the metrics to make sure you are getting the best results.
We concentrate on driving more traffic and increasing conversion rates for your business. In addition, we always put our customers first and this means working to suit your budget.
Do you want a comprehensive, confidential, unbiased and most importantly honest appraisal of your current marketing & the progress you’ve made in the last year? It’s complimentary & we’ll include action points to get your clinic performing to the standard it should be.