Seeing other agencies claim they’re compliance experts? We’ve had their clients come to us — and when our clients trial them, they usually come right back.
We see them trying to replicate our strategy, mimic our copy, and imitate the Azuri standard.
But there’s only one Azuri.
The AHPRA and TGA advertising guidelines are more difficult to navigate than many anticipate.
Given the vague nature of many of the guidelines and non-specific nature of the rules and regulations, it’s extraordinarily easy to unintentionally miss or not identify breaches which exist. The extent which the regulations apply to is extensive, and not only limited to your website content and social media pages.
With the absolutely unparalleled experience and proven track record Azuri has in this area, there is no question whether or not we are the right choice in ensuring your compliance is remedied – on the first attempt, and swiftly.
Drew Hankin Founder
Here is the most critical aspect - balancing compliance with commercial outcome.
Blindly removing content without strategic thinking processes may make the clinic or practitioner compliant, but will result in negative commercial outcomes due to lowered conversion rate. We are strategic thinkers with years of experience in the medical marketing industry, and we know what we CAN say and CAN focus on which is both compliant and commercially beneficial.
Drew Hankin Founder
What Our Clients Say
After the introduction of the new AHPRA guidelines, I didn’t even realise we were in breach. My management team had been advising that everything was under control. I’ve known Drew for many years in the industry with a great reputation & serendipitously; whilst discussing another matter, I discussed the AHPRA guidelines. Drew offered to look at our online presence as a favour. I replaced my previous advisers with Azuri, who systematically, methodically & objectively corrected everything required.
It was a herculean effort, but it was done on time & budget. Azuri did what we thought couldn’t be done within the time frame. Clearly experience, diligence, dedication & friendly professionalism were needed & provided. My only regret is not having taken on Azuri much earlier.
Over the last few years, we have used an industry leader to manage our marketing during the new AHPRA regulation changes. However, after July 2023, we were targeted by AHPRA for noncompliance and, after six months of outsourcing to various marketing companies, unfortunately, remained noncompliant and were just weeks away from a formal marketing ban. That is when I reached out to Drew at Azuri to help. The Azuri team managed to make 10 years of marketing content compliant within 3 weeks and by our deadline, resulting in us becoming AHPRA approved and avoiding a three month marketing ban. We now look forward to working with Azuri to rebuild our marketing and continue to grow our business over the long term.
Before we worked with Azuri, many said they could, and many failed to deliver, but Azuri met all of our goals plus more in the timeframe they predicted – highly recommended.
