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Business owners will often hear the term Conversion Rate Optimisation as pertains to their website and overall online marketing strategy. But what exactly does it mean and how does it apply to the marketing of your medical business? Conversion rate optimization (CRO) is an essential......

It can be challenging to navigate the world of digital marketing, in an ever-evolving landscape of do’s and don’ts. What worked just last year may not necessarily be the tactic you need to approach your digital marketing efforts today. Search engines and social media platforms......

Just like almost every company out there, your business has a blog. Whether the blog is used to introduce and review new products, or use it as a means of communicating industry news and advancements, the blog can be an incredibly effective tool in your......

Give thought to some of the most recent buying choices you have made. Perhaps while shopping for clothing or a particular laundry detergent. There are good odds that your decisions were based on successful branding. Many of us tend to find comfort in opting for......

Unless you work in the medical field, it’s a complex topic to understand. And for patients who are considering a specific procedure or type of surgery, not understanding the terminology can be daunting. When people search for medical or surgical-related information, it’s because they have......

Even medical practitioners need to keep their websites up to date and post fresh content if they want to stay relevant. This is how Azuri can help you. It’s almost unheard of for a business to not have a website. Search engines are the first......

In today’s technological world, clients are more likely to visit your website first before visiting your cosmetic clinic. This is how they judge your reliability, experience and find out more about the services that you offer. Everyone relies on the internet for information and this......

SEO, also known as search engine optimisation, has become a common marketing term. However, is it relevant to all sectors, including the medical sector? The answer is, YES. When you think about how people search for information, it almost always starts with Google. What’s more,......

No medical practice can get by without a website. However, a patient’s experience with your brand online will dictate how likely they are to schedule an appointment. Patients have a number of options to choose from online and it’s certainly not difficult to find information,......