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Business owners will often hear the term Conversion Rate Optimisation as pertains to their website and overall online marketing strategy. But what exactly does it mean and how does it apply to the marketing of your medical business? Conversion rate optimization (CRO) is an essential......

It can be challenging to navigate the world of digital marketing, in an ever-evolving landscape of do’s and don’ts. What worked just last year may not necessarily be the tactic you need to approach your digital marketing efforts today. Search engines and social media platforms......

In today’s technological world, clients are more likely to visit your website first before visiting your cosmetic clinic. This is how they judge your reliability, experience and find out more about the services that you offer. Everyone relies on the internet for information and this......