Even medical practitioners need to keep their websites up to date and post fresh content if they want to stay relevant. This is how Azuri can help you.

It’s almost unheard of for a business to not have a website. Search engines are the first choice for almost every consumer who wants to search for a specific product or service. With this being said, in order to stay relevant and ahead of competitors, it’s essential to keep your medical website fresh in terms of both content and appearance.

Along with providing your patients with the most up-to-date information, having a website that is fast and functions correctly will send even more traffic to your site. And the more traffic your website receives, the more Google will want to show it to searchers.

Running a medical facility is enough work on its own, which is why it makes sense to hire a professional to assist you with your website refresh instead of trying to find the time to do it yourself.

How Azuri Can Take Your Medical Website to the Next Level

– Ensure your site is mobile-friendly
In 2019, mobile-first indexing became the default. What this means is that Google would look at and consider the mobile version of your site before the desktop version. What’s more, 70% of all website traffic stems from mobile – if your medical website isn’t mobile-friendly, you’re potentially losing out on a lot of new patients. As an Azuri client, we will ensure that your site can be accessed from any device.

– Improve your design
In the same way that fashion changes, so does web design. Online users can spot an outdated site a mile away and since you only have a few seconds to make a good first impression, it’s essential for your website’s design to accurately reflect your brand’s image. Azuri works with clients on their layouts, colour schemes, fonts and images to ensure your website matches the professional image and personality of your medical brand. Fonts that are difficult to read and standard stock images that have been used in a thousand different places will not do your site or brand any favours.

– Secure your website
With so many cyber-attacks occurring every day, you can’t afford to not be using HTTPS protocol on your medical website. If your website doesn’t have a small padlock next to the URL, it might deter potential patients from visiting your website at all – something that the team at Azuri can easily rectify.

– Create clear messaging
If a potential patient had to visit your website, would they immediately be able to tell what you offer as a medical professional? Online users are busy and don’t want to have to waste time trying to figure out what it is that you offer. The copy on your website should quickly and easily communicate your offering as well as who you are as a medical practitioner. It’s one thing for your website to be visually appealing but without the right information, it’s useless.

– Speed up your website
Online users are anything but patient. If your website doesn’t load in at least 3 seconds, most users will leave and find a competitor site that can give them information quickly. Research shows that any website that takes longer than 5 seconds to load providers a poor user experience. And since Google is all for providing searchers with a superior experience, loading time is very important. There are a number of reasons why your website could be loading slowly. From poor hosting to bloated code – Azuri will sift through the potential problems in order to improve the user experience on your site.

– Optimise your website for search
The medical sector is a competitive space, which means SEO should be a key part of your online marketing strategy. By taking the necessary steps, including adding the right keywords to your copy, Azuri can increase the chances of the right patients finding and visiting your website. There are many components that fall under the SEO umbrella, each of which counts towards how Google decides to rank your site.

– Enhance your online reputation
In the medical sector, case studies and testimonials are one of the best ways to enhance customer trust. Online users rely on reviews to make their decisions and when planning something as big as surgery, patients want to know that they can trust the medical team they’re considering. Azuri will ensure that you always have fresh and engaging reviews and case studies on your medical website.

– Freshen website functionality
Website functionality has become a lot more advanced over the last decade, with many medical sites taking full advantage of features such as online booking systems and live chat. The easier it is for potential patients to get in touch, ask questions, book appointments and find out more about the procedures you offer, the higher the chances they will convert. The Azuri team makes a point of staying up to date on the latest in website functionality, ensuring clients always have the best possible online presence.

– Devise a content strategy
Content is another factor that contributes to positive user experience. However, the content needs to be engaging, interesting and educational in order for it to have the right effect. If you don’t already, we can assist you with a detailed content strategy that we can also help you execute. If you are going to post content on your site, you need to be consistent and keep competitor activity and SEO in mind at the same time – something that isn’t always possible when you have the practice to run.

When it comes to refreshing your website, there are certain things that you don’t need to do every year and other tactics that need to be applied and monitored on an ongoing basis. We are the specialists in medical marketing in Australia and know what it takes for medical professionals to portray the best possible image online.